Globo TV guaranteed reputation
By Mônica Albuquerque,
Globo's PR Director
The critical analysis contained in the MídiaB’s report allows us to have a precise overview of Globo network’s public image from hundreds of articles that are published about it everyday.
Our audience rates show that viewers choose to watch our programming because they like it and can identify themselves with the content broadcast. But, this is not enough. It is important to regularly monitor all opinions about our work.
The analysis of what is published in the print media is a good thermometer for this.
This graph shows the evolution of press space occupied by the network in the last three years.
