Image auditing: occupying the right spaces
Two success stories in Brazil
ITAÚ AND GLOBO
Our auditing tools are helping the largest bank (Itaú-Unibanco) and the most important TV network (Globo TV) in Brazil to improve their reputation within newspapers and magazines. MídiaB indicates how their clients can increase the volume and quality of published articles in unexplored media spaces. Itaú, for instance, realised it is important to also be mentioned outside the economy sections.
Image auditing is essential for an external overview of what is being published. It can help to identify contradictory statements given by companes’ executives about the same subjects, for example. Public relations professionals in these companies have a hard daily battle. Their extremely competitive markets demand detailed and accurate information delivered by our monthly reports, which help their decision making process (see statements on this page).
It is not enough to have a strong brand. It is also important to have a good reputation. Also, it is not enough to have a huge volume of articles published if they are not on the best pages.
The MídiaB reports detail the people, subjects and publications that contribute both positively and negatively to the clients’ reputation and can be used as guidelines for communication strategies adjustments and tactical actions for specific situations.
